The Thailand Pavilion officially opens at Booth 112 in the International Village during the Cannes Film Festival, running from May 12 to 23.
High-Profile Opening Ceremony
Deputy Prime Minister and Commerce Minister Suphajee Suthumpun, alongside Culture Minister Sabeeda Thaised, leads the ribbon-cutting at 4:30 p.m. local time in Cannes. Thai K-Pop sensation Kanphimuk “BamBam” Bhuwakul from GOT7 joins as a special guest, appearing in a cameo role in the Thai horror film Confessions of a Shaman. The film highlights Thailand’s growing reputation in horror production.
“Thailand’s film and video industry represents a high-potential creative sector that generates economic value, income, and jobs while supporting related industries,” Suphajee states at the event. “Films serve as a vital tool to promote Thai identity, culture, and global image, fostering international networks and market expansion.”
Suphajee emphasizes that this participation elevates the industry internationally, builds partner confidence, and creates ongoing opportunities for Thai films to achieve global acclaim.
Advancing Thai Cinema Globally
Culture Minister Sabeeda notes her ministry’s collaboration with public and private sectors to produce high-quality content under the “Content Thailand” initiative, propelling Thai films worldwide.
Two Thai features gain selection: 9 Temples to Heaven, directed by Sompot Chidgasornpongse, screens in the Directors’ Fortnight section, while What Do You Seek in the Dark?, directed by Tossaphon Riantong, appears in Critics’ Week.
New Incentives for International Collaboration
Sabeeda announces a fresh incentive offering foreign companies a cash rebate of up to 20% when hiring Thai digital content services for projects valued at least 5 million baht. The program includes animation, visual effects, games, and post-production.
Key Events and Market Activities
The Thai Pitch event showcases three film projects to global investors, co-producers, and professionals, sparking idea exchanges and partnerships. Directors and producers network to broaden collaborations.
Thai Cinema Global Showcase 2026 features five prominent Thai films, with company representatives discussing international market expansion. Additionally, 15 Thai firms engage in the film marketplace, presenting productions and negotiating deals.
