Roojai, a prominent digital insurer, has unveiled an ambitious growth strategy targeting 2030. The company aims to significantly increase its market share in Thailand’s motor insurance sector to 6% while simultaneously expanding its operations into Indonesia and diversifying its product offerings beyond motor vehicles to include health and other personal insurance lines. This strategic pivot is underpinned by ongoing investments in technology and a clear vision to establish Roojai as a leading personal insurer across Southeast Asia.
Strategic Vision and Diversification Goals
Nicolas Faquet, the chief executive and founder of Roojai Group, articulated the company’s forward-looking plans. Key to this strategy is the recent launch of private medical insurance and continued investment in specialized insurance products such as those for electric vehicles (EVs) and travel. These initiatives are designed to broaden Roojai’s appeal and cater to evolving consumer needs in the region.
The company is celebrating its 10th anniversary, a milestone that highlights its remarkable transformation from a nascent online insurance broker in 2016 to a fully licensed insurer with a significant presence in both Thailand and Indonesia. Roojai’s journey has been characterized by innovation, particularly in pioneering Thailand’s direct-to-consumer digital insurance model.
Financial Performance and Operational Strength
Roojai’s financial trajectory demonstrates robust growth and stability. Group gross written premiums (GWP) have seen substantial expansion, more than tripling from 1 billion baht in 2021 to 3.3 billion baht in the previous year. This surge is attributed to the strong market reception of its digital insurance platform and a disciplined approach to underwriting.
The first half of 2026 further underscored this positive trend, with Roojai Insurance generating 1.6 billion baht in GWP and achieving a net profit of 212 million baht. The insurer has consistently maintained a loss ratio below 65% for five consecutive years, a testament to its effective risk management. Furthermore, a capital adequacy ratio of 520% highlights Roojai’s strong financial foundation and operational efficiency.
Leveraging Artificial Intelligence for Enhanced Operations
A cornerstone of Roojai’s future strategy involves the deepened adoption of artificial intelligence (AI) across its core operations. The company plans to integrate AI into underwriting processes, claims management, and customer service functions. The primary objectives are to boost operational efficiency, expedite claims processing times, and elevate the overall customer experience, all while upholding stringent underwriting standards.
The efficacy of an AI-driven operating model was notably demonstrated during the severe floods that affected Hat Yai in late 2025. In this challenging scenario, AI-powered claims technology, coupled with dedicated on-the-ground support teams, enabled Roojai to provide swift assistance and process claims more rapidly for affected customers, despite the widespread logistical disruptions.
Expanding Beyond Motor Insurance
While motor insurance is set to remain Roojai’s foundational business, the company identifies significant untapped potential in diversifying into the health and other personal insurance segments. This strategic move is driven by the recognition of evolving consumer demands and preferences in the insurance market.
Korakrit Khumruangrit, the board chairman, expressed confidence in the company’s future prospects. “Motor insurance remains our foundation, but we see substantial opportunities in health and other personal insurance products,” he stated. “By combining innovation, operational excellence, and a focus on customers, Roojai aims to become the preferred insurer for personal insurance in Thailand.”
Future Outlook and Regional Ambitions
Looking ahead to 2030, Roojai’s strategic roadmap includes consolidating its position within the Thai motor insurance market, expanding its footprint in Indonesia, and exploring opportunities in other regional markets. The broadening of its product portfolio, with new health insurance offerings, EV insurance, and travel insurance, is central to this expansion.
The company also intends to pursue strategic growth opportunities selectively, while continuing its investment in technology to foster long-term, sustainable growth. Mr. Faquet reiterated the company’s strong positioning for its next phase of expansion, citing robust capitalization, profitable growth, a loyal customer base, and supportive investors. “Our ambitions for 2030 reflect the confidence we have in the business we built,” he remarked. “With strong capitalisation, profitable growth, loyal customers and supportive investors, we are well-positioned for the next phase of expansion as we build a broader protection system for consumers across Southeast Asia.”
